In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landscape of billing practices in the eyecare industry.
Andrew highlights the importance of private billing in maintaining high-quality care and sustainable business models, alongside practical strategies for transitioning from bulk to private billing in optometry practices.
Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law.
Key Topics with Timestamps:
0:49 - Introduction to Andrew McKinnon and his role at Optometry Australia
2:30 - Mission and impact of Optometry Australia
7:10 - Origins and Future Evolution of Bulk Billing
10:00 - The Importance of practices to apply Private Billing
13:26 - Things to consider in the implementation of private billing
16:48 - Challenges in the transition to private billing and their solutions
23:04 - Benefits of adapting private billing
Mentioned Resources:
Connect with Andrew McKinnon:
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